Noiré × Magic Garden Botanicals · hand-off for the outreach team
First 10: VIP passes to the Magic Meltz launch night
Three emails, their graphics in three sizes, an Instagram post and story, and the words to paste. Everything on this page is in the repo at full size.
Hold · nothing is scheduled or posted until James gives the go
The offer, word for word everywhereOn Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served.
Every VIP pass comes with a $300 bag of goodies.
The Magic Meltz launch night is sold out: the RSVP list is full. Noiré has 10 VIP passes.
Every VIP pass comes with a $300 bag of goodies.
The Magic Meltz launch night is sold out: the RSVP list is full. Noiré has 10 VIP passes.
What we're adding
Only the pieces this campaign adds. Your regular sends are not listed here.
| Day | When | What | Note | Status |
|---|---|---|---|---|
| Thu 10/8 | that day's email | One line in that day's email: the teaser | Nothing else about the offer in that send. | add a line |
| Fri 10/9 | ~9:00 AM ET | Email 1: Announce | Subject: Next Wednesday: 10 VIP passes to a sold-out launch night | new email |
| Fri 10/9 | after Email 1 | Instagram post + story | The client posts from Noiré's own account. The post goes up with the caption. | client posts |
| Sat 10/10 | that day's email | One line in that day's email: the offer | The terms line goes right under it. | add a line |
| Mon 10/12 | ~10:00 AM ET | Email 2: Two days out | Subject: Two days out: 10 VIP passes to a sold-out launch night | new email |
| Tue 10/13 | ~9:45 AM ET | Email 3: Tomorrow at 10 AM | Subject: Tomorrow at 10 AM: 10 VIP passes to a sold-out launch night | new email |
| Tue 10/13 | after Email 3 | Instagram story again | The client posts from Noiré's own account. The post goes up with the caption. | client posts |
| Wed 10/14 | that day's email, out by ~9:00 AM ET (before the 10 AM open) | One line on top of that day's email: today | The terms line goes right under it. | add a line |
| Wed 10/14 | ~9:00 AM ET | The one text | ON HOLD: do not schedule until James confirms. | on hold |
| Wed 10/14 | before the 10 AM open | Instagram story again | The client posts from Noiré's own account. The post goes up with the caption. | client posts |
| Thu 10/15 | that day's email | One line in that day's email: the closer | Only if all 10 passes were claimed on Wed 10/14. No names of pass holders. | add a line |
The three emails
Live previews at phone width: scroll inside each one. The buttons work.
Email 1 · Fri 10/9, ~9:00 AM ET
Email 2 · Mon 10/12, ~10:00 AM ET
Email 3 · Tue 10/13, ~9:45 AM ET
Graphics
Click any graphic for the full-size file. Each one names a relative day, so use it only on its own send day.
Email 1 · Fri 10/9 · graphic says “Next Wednesday”
Email 2 · Mon 10/12 · graphic says “This Wednesday”
Email 3 · Tue 10/13 · graphic says “Tomorrow · 10 Am”
One post and one story. The client posts them from Noiré's account; the art names no relative day, so it stays true until Wed 10/14, 10 AM.
Caption (paste exactly; the post goes up only with it)
The Magic Meltz launch night is sold out: the RSVP list is full. Noiré has 10 VIP passes. On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. Every VIP pass comes with a $300 bag of goodies. Magic Garden Botanicals is bringing special guests, live performances and food.
One pass per person, in store only, while the 10 passes last. 21+ with valid government ID.
This product contains cannabis. For use only by adults 21 years of age or older. Keep out of the reach of children. There may be health risks associated with the consumption of this product, including for women who are pregnant, breastfeeding, or planning on becoming pregnant. Do not drive a motor vehicle or operate heavy machinery while using this product.
Noire Dispensary is licensed by the State of New Jersey. License No. RE000141.
Alt text
First come, first served. First 10. Wed 10/14, doors 10 AM. Sold out event. 10 VIP passes: Magic Meltz launch night, Thu 10/15. $300 bag of goodies. Buy any Magic Garden Botanicals product. One pass per person, in store only, while the 10 passes last. 21+ with valid government ID.
The story has no caption, so the state warning and the licensed line are set on the story image. Once all 10 passes are claimed: story down, post archived or marked claimed.
One-line additions to other days' emails
Four short lines. An email that carries one also needs the fine-print and footer lines from the copy deck.
Thu 10/8 · the teaser
Next Wednesday: 10 VIP passes to a private launch night. Details tomorrow.
Nothing else about the offer in that send.
Sat 10/10 · the offer
On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. Every VIP pass comes with a $300 bag of goodies.
Under it:
One pass per person, in store only, while the 10 passes last. 21+ with valid government ID.
The terms line goes right under it.
Wed 10/14 · today
Today: doors open at 10 AM. On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. Every VIP pass comes with a $300 bag of goodies.
Under it:
One pass per person, in store only, while the 10 passes last. 21+ with valid government ID.
The terms line goes right under it.
Thu 10/15 · the closer
All 10 VIP passes are claimed. Congratulations, VIPs: enjoy tonight and plan a safe ride.
Only if all 10 passes were claimed on Wed 10/14. No names of pass holders.
The one text on hold
Wed 10/14, ~9:00 AM ET, opted-in 21+ list only. Do not schedule it until James confirms.
Noire: Today, doors open at 10 AM. 10 VIP passes to a sold-out launch night, first come, first served. Purchase required. See email. 21+. Reply STOP to opt out
159 characters, plain ASCII, one segment.
Notes for production
- Locked sentences: the offer, bag, sold-out, at-the-event and terms sentences are pasted, never reworded. They are in copy/copy.md with every subject, preheader and body.
- Never add: what is in the bag, a price, the event's address, the words raffle, drawing, win or chance, or anything from the event page about its bar or its contest.
- Fine print and footer: keep every line in every email. Sweed's own unsubscribe link replaces the placeholder.
- Sold out: checked against the event page each send morning. If that list reopens, a version without the sold-out wording replaces the affected pieces.
- Email HTML: checked in Chromium at phone width only. If Sweed does not take pasted HTML, rebuild from the graphics and the copy deck.
- Look: espresso #1A100E, gold #ECC073, cream #F4E8D0. Cinzel (display), Montserrat (plates on the graphics), Outfit (email text): all Google Fonts.