# Noiré · First 10: paste-ready copy Preview: https://jc1147.github.io/noire-magic-meltz/ · everything as a zip: https://github.com/jc1147/noire-magic-meltz/archive/refs/heads/main.zip **Hold:** nothing here is scheduled or posted until James gives the go. The text is on hold separately. ## Locked lines (paste exactly, never reword) **Sold out** ``` The Magic Meltz launch night is sold out: the RSVP list is full. Noiré has 10 VIP passes. ``` **Offer** ``` On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. ``` **Bag** ``` Every VIP pass comes with a $300 bag of goodies. ``` **At the event** ``` Magic Garden Botanicals is bringing special guests, live performances and food. ``` **Terms** ``` One pass per person, in store only, while the 10 passes last. 21+ with valid government ID. ``` **Event page button:** See the event page → https://partiful.com/e/G8Ute5M7hC0Ad09rfcJk Never add: what is in the bag, any price, the event's address, the words raffle, drawing, win or chance, or anything from the event page about its bar or its contest. ## Email 1 · Fri 10/9, ~9:00 AM ET · Announce Files: `emails/email-1_fri-10-9/email.html` · graphic in the email: `images/email-1_fri-10-9/first-10_email-1_hero-in-email_1200x1280.jpg` · 1920x1080: `images/email-1_fri-10-9/first-10_email-1_graphic_1920x1080.jpg` **Subject** ``` Next Wednesday: 10 VIP passes to a sold-out launch night ``` **Preheader** ``` The RSVP list is full. Your way in: buy any Magic Garden Botanicals product on Wed 10/14, first come, first served. Every VIP pass comes with a $300 bag of goodies. ``` **Graphic alt text:** Next Wednesday: first 10. Wed 10/14, doors 10 AM. Sold out event. 10 VIP passes: Magic Meltz launch night, Thu 10/15. $300 bag of goodies. Buy any Magic Garden Botanicals product. First come, first served. 21+. **Kicker:** Sold out event · your way in **Title:** Next Wednesday, 10 AM **Body** (one paragraph per line below; the offer sentence is bold in the email) ``` The Magic Meltz launch night is sold out: the RSVP list is full. Noiré has 10 VIP passes. On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. Every VIP pass comes with a $300 bag of goodies. ``` **Button:** Shop the menu → https://noiredispensary.com/locations/maplewood/menu **Under the button:** On our menu, Magic Garden Botanicals is listed as MGB. / One pass per person, in store only, while the 10 passes last. ## Email 2 · Mon 10/12, ~10:00 AM ET · Two days out Files: `emails/email-2_mon-10-12/email.html` · graphic in the email: `images/email-2_mon-10-12/first-10_email-2_hero-in-email_1200x1280.jpg` · 1920x1080: `images/email-2_mon-10-12/first-10_email-2_graphic_1920x1080.jpg` **Subject** ``` Two days out: 10 VIP passes to a sold-out launch night ``` **Preheader** ``` The RSVP list is full. First come, first served: buy any Magic Garden Botanicals product at Noiré. Every VIP pass comes with a $300 bag of goodies. ``` **Graphic alt text:** This Wednesday: first 10. Wed 10/14, doors 10 AM. Sold out event. 10 VIP passes: Magic Meltz launch night, Thu 10/15. $300 bag of goodies. Buy any Magic Garden Botanicals product. First come, first served. 21+. **Kicker:** Sold out event · your way in **Title:** This Wednesday, 10 AM **Body** (one paragraph per line below; the offer sentence is bold in the email) ``` The Magic Meltz launch night is sold out: the RSVP list is full. Noiré has 10 VIP passes. Two days out. On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. Every VIP pass comes with a $300 bag of goodies. Doors open at 10 AM. ``` **Button:** Shop the menu → https://noiredispensary.com/locations/maplewood/menu **Under the button:** On our menu, Magic Garden Botanicals is listed as MGB. / One pass per person, in store only, while the 10 passes last. ## Email 3 · Tue 10/13, ~9:45 AM ET · Tomorrow at 10 AM Files: `emails/email-3_tue-10-13/email.html` · graphic in the email: `images/email-3_tue-10-13/first-10_email-3_hero-in-email_1200x1280.jpg` · 1920x1080: `images/email-3_tue-10-13/first-10_email-3_graphic_1920x1080.jpg` **Subject** ``` Tomorrow at 10 AM: 10 VIP passes to a sold-out launch night ``` **Preheader** ``` Your way into a sold-out night: be at Noiré when doors open and buy any Magic Garden Botanicals product. Every VIP pass comes with a $300 bag of goodies. ``` **Graphic alt text:** Tomorrow, 10 AM: first 10. Wed 10/14, doors 10 AM. Sold out event. 10 VIP passes: Magic Meltz launch night, Thu 10/15. $300 bag of goodies. Buy any Magic Garden Botanicals product. First come, first served. 21+. **Kicker:** Sold out event · your way in **Title:** Tomorrow, 10 AM **Body** (one paragraph per line below; the offer sentence is bold in the email) ``` The Magic Meltz launch night is sold out: the RSVP list is full. Noiré has 10 VIP passes. Tomorrow is the day. On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. Every VIP pass comes with a $300 bag of goodies. ``` **Button:** Get directions → https://maps.app.goo.gl/Sg2CWnpi6r8XWoE26 **Under the button:** 171 Maplewood Ave, Maplewood, NJ 07040. Doors open at 10 AM. ## Blocks that are the same in all three emails (in this order, after the button) **Date tiles:** WED 14: Doors 10 AM, first 10 (lit) · THU 15: Launch night 7:00-11:00 PM ET **How it works** 1. Be at Noiré Wed 10/14 when doors open at 10 AM. 2. Buy any Magic Garden Botanicals product, for example EJay or Dartz. 3. The first 10 get a VIP pass at the register: one per person, 21+ with valid government ID. **The VIP pass card** (title: 10 VIP passes) - Magic Garden Botanicals' private Magic Meltz launch night: Thu Oct 15, 7:00-11:00 PM ET, Elizabeth, NJ (details shared with pass holders). - Every VIP pass comes with a $300 bag of goodies. - Magic Garden Botanicals is bringing special guests, live performances and food. - Don't drive impaired. Plan a safe ride. - Button: See the event page → https://partiful.com/e/G8Ute5M7hC0Ad09rfcJk **Fine print** (keep every line, in this order) 1. On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. 2. Every VIP pass comes with a $300 bag of goodies. 3. One pass per person, in store only, while the 10 passes last. 21+ with valid government ID. 4. Don't drive impaired. Plan a safe ride. 5. This product contains cannabis. For use only by adults 21 years of age or older. Keep out of the reach of children. There may be health risks associated with the consumption of this product, including for women who are pregnant, breastfeeding, or planning on becoming pregnant. Do not drive a motor vehicle or operate heavy machinery while using this product. **Footer** - See you at Noiré. - Don't forget to download the Noiré app. - iPhone: App Store. Android: install from your browser at noiredispensary.com. - Noire Dispensary, 171 Maplewood Ave, Maplewood, NJ 07040 - Hours: Mon-Sat 10 AM-8 PM, Sun 10 AM-7 PM - (973) 922-1622 - Noire Dispensary is licensed by the State of New Jersey. License No. RE000141. - This is a promotional email from Noire Dispensary. - Links: Shop the menu (https://noiredispensary.com/locations/maplewood/menu) · Get directions (https://maps.app.goo.gl/Sg2CWnpi6r8XWoE26) · Unsubscribe (Sweed's own link replaces the placeholder; it must be in every send) ## One-line additions to other days' emails Any email that carries one of these lines also needs the fine-print and footer lines above: the state warning word for word, the licensed line with the License No., the address, 21+ with valid government ID, the safe-ride line, the app closer, "This is a promotional email from Noire Dispensary." and unsubscribe. **Thu 10/8 · One line in that day's email: the teaser** ``` Next Wednesday: 10 VIP passes to a private launch night. Details tomorrow. ``` Nothing else about the offer in that send. **Sat 10/10 · One line in that day's email: the offer** ``` On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. Every VIP pass comes with a $300 bag of goodies. ``` Under it: ``` One pass per person, in store only, while the 10 passes last. 21+ with valid government ID. ``` The terms line goes right under it. **Wed 10/14 · One line on top of that day's email: today** ``` Today: doors open at 10 AM. On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. Every VIP pass comes with a $300 bag of goodies. ``` Under it: ``` One pass per person, in store only, while the 10 passes last. 21+ with valid government ID. ``` The terms line goes right under it. **Thu 10/15 · One line in that day's email: the closer** ``` All 10 VIP passes are claimed. Congratulations, VIPs: enjoy tonight and plan a safe ride. ``` Only if all 10 passes were claimed on Wed 10/14. No names of pass holders. ## The one text (ON HOLD) Wed 10/14, ~9:00 AM ET, opted-in 21+ list only. Do not schedule until James confirms. ``` Noire: Today, doors open at 10 AM. 10 VIP passes to a sold-out launch night, first come, first served. Purchase required. See email. 21+. Reply STOP to opt out ``` 159 characters, plain ASCII, one segment. ## Instagram (the client posts from Noiré's account) Post: `images/instagram/first-10_instagram-post_1080x1350.jpg` · Story: `images/instagram/first-10_instagram-story_1080x1920.jpg` **Caption (paste exactly; the post goes up only with it)** ``` The Magic Meltz launch night is sold out: the RSVP list is full. Noiré has 10 VIP passes. On Wed 10/14, the first 10 customers to buy any Magic Garden Botanicals product at Noiré get a VIP pass to the Magic Meltz launch night, Thu Oct 15. First come, first served. Every VIP pass comes with a $300 bag of goodies. Magic Garden Botanicals is bringing special guests, live performances and food. One pass per person, in store only, while the 10 passes last. 21+ with valid government ID. This product contains cannabis. For use only by adults 21 years of age or older. Keep out of the reach of children. There may be health risks associated with the consumption of this product, including for women who are pregnant, breastfeeding, or planning on becoming pregnant. Do not drive a motor vehicle or operate heavy machinery while using this product. Noire Dispensary is licensed by the State of New Jersey. License No. RE000141. ``` **Alt text:** First come, first served. First 10. Wed 10/14, doors 10 AM. Sold out event. 10 VIP passes: Magic Meltz launch night, Thu 10/15. $300 bag of goodies. Buy any Magic Garden Botanicals product. One pass per person, in store only, while the 10 passes last. 21+ with valid government ID. - The story has no caption, so the state warning and the licensed line are set on the story image itself. - Both stay true until Wed 10/14, 10 AM. Once all 10 passes are claimed: story down, post archived or marked claimed. - No hashtags. A link sticker on the story, if one is used: the event page or the menu.